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How to lead a sales team

November 1, 2019
How to lead a sales team

The sales team is one of the key departments for a company to consolidate in the market. Therefore, you must have the ideal workers and a great leader who stands out for his style. Sales leaders tend to have a great personality and be verbally aggressive, as well as optimistic, persuasive, teamwork and have a great customer focus. But a leader who knows how to sell is not enough, the leader must follow some guidelines and to meet the objectives set, so in a How we will give you the keys so that you know how to lead a sales team.

Steps to follow:

1.As always, one of the leader’s first goals is to establish good communication with the rest of the team. You should be able to listen to them and positively value your contributions so that they are motivating to propose new ideas. Communication is the key to increasing sales, and it is very important to keep the entire team motivated and not afraid to ask. If the communication is good, the leader will also learn and this will be reflected in the productivity of the team and its boss.

2.In order for the sales team to meet its objectives, it is necessary to keep the team together. Therefore, whenever there is reason to congratulate a member of the team for a sale, to attract a new customer or for anything related to the job, they will congratulate them in public. However, if the worker has made a mistake the reprimand will not be public, as bosses we will meet him in private and talk about the problem and the solutions. In fact, a good sales leader should always look for solutions.

3.The leader must be a reference. It must be that person that all your workers want to be, and from there we will begin to act as we want the workers to do. Thus the tuning will be greater, the workers will want to listen to you and will follow your advice and orders with conviction and the communication will be much more fluid.

4.Sellers go through ups and downs. It is not easy to maintain a high level of sales and you will see how your sellers seem to have lost that great ability they had to sell. You have to know each seller well to know what motivates you and from this knowledge help you to recover your level. The rotation between vendors can be a good tool to “reset” and allow the team to have different views of the work.

Another way to keep the team motivated is to allow them to participate in decision making. In a How we give you more ideas so that you know how to motivate your employees and thus get the work to flow better.

5.A sales leader does not set standards. The best sellers have their style and if it has worked so far better not to touch it even if you are the leader. If you put an obstacle on them, you run the risk of investing their imagination in how to avoid it and their productivity falls. You have to give them freedom as long as they meet the objectives to follow. This is not at odds with offering training or coaching sessions to vendors to increase their productivity.