Persuasive, attractive, convincing and that attracts a lot of attention, so it must be a good slogan. Even if you already have the brand of your company, you cannot leave aside the fact of associating it with a phrase that summarizes your values, your attributes and your service in a simple way and that always stays in the mind of the consumer. Only then will you be able to associate your company, your product and your service. If you want to reinforce the function and image of your brand, keep reading this article. On this occasion, we give you the keys that will help you know how to choose a good slogan. Do not leave this element at random, which will be another advertising element. Take note!
Steps to follow:
1.Before you start thinking about your slogan you should know what it is. In its etymological origin, the word “slogan” comes from two Gaelic words (” slagheap” ” chairman “), which means “crowd” and “shout.” That is why the word slogan is understood as a war cry, an emotion that takes you to action, to movement. That is why the business slogan must be a synthesis of the company’s intention, which causes something in the consumer. The slogan must be the war cry of the brand.
2.To create a good slogan, it must be simple and easily memorable. The best thing is that you can enter any conversation in everyday life, make it part of people’s lives, because in this way you have managed to associate your brand with that war cry.
Try that the slogan begins with an imperative, that is, with an order that gives dynamism and movement to the sentence. The intention is that, in addition to associating it with the company and brand, it encourages consumer action.
3.On the other hand, the slogan must revolve around the company, its values and its products. This is no longer important only at the level of identification, but also of positioning and knowledge of the company. Above all, this is an important option if the brand name does not speak for itself and the service and / or product offered is unknown. Then, the slogan gains importance with respect to the name of the company.
4.If possible, the slogan should be between three and five words. As we have said before, as it is something simple and memorable, you must summarize everything in a short sentence. It must also be easy to pronounce throughout the consumer group. So if you consider that in certain areas of the country they don’t pronounce a sound well, you better avoid repeating it in the slogan. In short, few words with few syllables easy to remember and pronounce is the safe bet to get a good slogan.
5.If you want the slogan, in addition to memorable and pronounceable, to be understandable, you must use concrete words and set aside abstractions. Concrete ideas will penetrate more in the public, without leaving much room for their imaginative capacity. Remember that the slogan is another method of selling and persuasion, so it must be understandable.
6.Creativity first of all. Avoid traditional sayings, as well as simple proverbs or metaphors. You must be original, since if you use already known or used phrases you may not reach the main objective: that the consumer associates said slogan with your company or brand. Avoid everything that is already very trite and used, and search within your imaginative and creative capacity, that slogan that defines you in an original way.
7.Brainstorm. To launch the creation of the slogan, you must do a brainstorming where you share the main ideas that the slogan must contain. Anything goes! Imagination and creativity will be your best allies for this task. It is important that you write everything down, however useless it may seem, because the best slogan can emerge from a large paragraph or from multiple ideas.
8.To make it more original, you can resort to double meaning or word play. Remember that it must be original and deeply penetrate the consumer. The more shocking it is, the better. But yes, the slogan should highlight the strengths and positives of the product, as well as the philosophy of the company sincerely and without creating false expectations.
9.Take a smile to the consumer through your slogan. The more you enter the consumer’s mind and the more reactions – generally positive – you get from him, the better results the slogan will give you. Remember the basic premises: persuasion, creativity, simplicity and impact. It reaches the heart and mind of the consumer in a few words. Test it!