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Contrary to what some might think, corporate social responsibility (C S R) does not apply only to large companies, but can also be carried out in SMEs, with great results and benefits. Not only is the social image of companies improved, but these measures end up resulting in economic savings and a competitive advantage that must be taken into account. Therefore, we tell you how to apply social responsibility in a company.
Social responsibility for the environment
The environment can be protected by carrying out a multitude of small actions and incorporating them into the daily routine of the company. The method is simple in essence: apply in the work environment the same as would be done at home. That is, do not leave the lights on in empty rooms, turn off the computer equipment when not in use, do not abuse the air conditioning or heating when there is no need, use recycled paper, print on both sides of the paper and only when really need, etc. More specifically, companies that use a large amount of water in their industrial processes can incorporate methods to reuse it and spend less, which will also ultimately result in lower spending.
If it is a company of considerable size, an audit can be carried out that detects all the small gestures and actions where electricity, water, or resources of any kind are wasted. If it is a small business, the commitment of the employees and their real involvement will suffice.
Social responsibility with employees
Internal social responsibility policies are one of the first aspects to consider if you want to be consistent that is, applying them within the same company and its workers, with fair labor policies and non-abusive conditions, which In the long run they can result in greater satisfaction and productivity.
In particular, actions such as allowing labor flexibility and teleworking, and clearly defining a transparent salary policy and the possibility of forging a professional career with equal opportunities for all, can be included as part of a C SR policy. Likewise, workers can be trained to improve their professional level, establish an easy and clear system of communication between sectors where the voice of the employees is really heard, and organize coexistence activities or improve the good climate in the team of jobs.
Social responsibility with customers
A social responsibility policy with customers includes being transparent with business processes and manufacturing of products or commissioning of services. In addition, promotional and marketing campaigns should offer real information and not lead to deception or confusion on purpose. If there are dissatisfied customers, a return and claims policy must be well defined in advance.
Social responsibility towards society in general
The main reason why companies are constituted is profit, but today more is expected of these by society. It is no longer only worth generating wealth or employment, but in modern society it is expected that companies will show sensitivity towards the territories in which they settle. Therefore, there are not a few that turn to the sponsorship of cultural, sporting activities, or all those that energize society in some way.
It is also considered good practice to hire people at risk of exclusion from the labor market, whether by age, disability or for any other reason, as well as the training of young staff through training programs, even with the possibility of hiring, which they do not consist in the practice of simply taking advantage of the low salary of the fellows without giving them a real opportunity in the company.