When we talk about a brand, we usually think about a product automatically, but in a highly competitive labor market, we and our professional skills have the potential to become a brand. Do you want to know more about this interesting topic? here we explain how to create your personal brand and make...
It is easily deductible that not everyone consumes in the same way, due to a large number of variables, either because we do not have the same tastes, the same income or the same age. In any case, despite how different we are from each other, there are products for...
Segmenting the market according to the variables that the company deems appropriate, is an essential step to be able to know our clientele and, consequently, develop a successful marketing strategy. However, segmenting the market correctly is not so simple, and there are some basic guidelines that we have to follow if we...
In marketing, it is vitally important to know the behavior of the market and the consumer, so commercial research is usually carried out that allows us to draw conclusions about its operation. However, not all of these investigations are designed in the same way, but they can follow different techniques. In this article we will explain what...
The commercial research or market research is the basic tool used in marketing to know how it is structured and running the market. With this, we can know, for example, what factors influence consumer behavior or what are the best decisions we can make when structuring the marketing mix. Therefore, conducting a good commercial investigation is essential for the...
It is the dream of every big and small entrepreneur: to succeed in the business and to increase its sales. And it is that if this is not fulfilled, it is likely that the business has to close with the consequences that entails. To do this, we prepared a series of tricks that could...
When a company offers a product to the market, it must know what kind of people demand that specific product, to know to which customers it should go. The type of customer will depend on many variables such as product price, product characteristics or brand prestige. To determine who needs it and will buy it,...
There are many ways to sell a product on the Internet, all complementary. Some more effective than others or more expensive, depending on the type of product and the target audience, but all useful with the right strategy. If you want to know how to sell a product on the Internet, in...
If you are employed, whether in the fields of marketing or sales, one of the vital components to succeed is to have the ability to make an effective sales pitch. Sales Squares are designed to persuade people to buy a service or product. Steps to follow: 1.Be quick. In presenting something, it helps to be concise, since...
It is challenging for small businesses with limited capital to make themselves known through risky marketing strategies. Some small entrepreneurs have a marketing idea that revolves around large budgets, expensive advertising agencies, and mass media. This discourages them from exploring this alternative to improve their sales. In this sense, guerrilla marketing or guerrilla marketing...