Call Attempt Case Study by Leads360 – 6 is the Magic Number

Written on:December 15, 2009

Leads360, a leading sale management software company recently performed a call study that shows that six calls equals success when trying to contact a lead. According to Leads360.com on the first call attempt there is only a 39% chance of even contacting that lead, making just one more attempted call increases the chance of contact to 72%. That’s an increase of 87% simply by making just another call attempt. However six is the ideal number for call attempts, according to Leads360 if you make 6 call attempts there is a 93% chance of contact which is referred to by Leads360 as nearly the maximum possible contact rate.

Leads360’s studies also showed that 50% of leads are never contacted a second time. Call attempts are very imperative to maximizing contacts and conversions, leads can be very expensive and valuable leads could be lost by not making the correct number of call attempts.

In order to maximize the value of your leads, increase ROI and become a successful sales team, it is highly advised that you track key metrics such as call attempts and implement marketing to conversion workflow that enforces six attempts to reach out to your leads.

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Leads360 is the largest and most successful sales lead management company with over 2,500 clients and more than five years of experience helping businesses grow. We provide Web-based lead software to businesses that need a proven solution to help them manage their sales process from start to close.